Everyday Use By Alice Walker - 1102 Words

People hold on to pieces of jewelry, furniture, and other symbolic collectables that is passed through generations. These things can remind a person of a loved one that is seen as being priceless. Adrienne Rich, poem â€Å"Aunt Jennifer’s Tigers† can be read similar to Alice Walker s short story Everyday Use† both are compared by the women’s ways of showing their strengths and how they identify their values, expressions and strength. Advertised in the general outlines of the plot, both literary themes talks of a quest for freedom, the characters identity and self-expression. Adrienne Rich â€Å"Aunt Jennifer’s Tigers† Alice Walker â€Å"Everyday Use† Comparison Paper Analyzing the two types of literature forms, a poem and a short story the two authors grew up different, with different surroundings, and have written stories in different times of history when men controlled and women were expected to become obedient wives; and the other story reminds American women of the years when women lacked a voice not only in society but also in everyday life. The authors, Adrienne Rich, was born on May 16, 1929, in Baltimore, MD. A U.S. poet, scholar and critic, was a college student when her poem â€Å"Aunt Jennifer’s Tigers† was published in 1951. Novelist, poet and feminist Alice Walker was born on February 9, 1944, in Eatonton, Georgia. â€Å"Everyday Use is a short story, it was first published in 1973. I chose to write my assignment on two forms of literature, a poemShow MoreRelatedEveryday Use By Alice Walker852 Words   |  4 Pagescomes or belongs to one by reason of birth. In â€Å"Everyday Use†, by Alice Walker, the theme of the story can be considered as the meaning of heritage or even the power of education. Alice Walker uses many symbols and motifs such as the following: quilts, education, knowledge, Asalamalakim, and the renaming of Dee. In the story, African heritage and knowledge takes a major role. The African heritage plays a major role in the story, â€Å"Everyday Use†. Alice Walker emphasizes the meaning of heritage by havingRead MoreEveryday Use By Alice Walker1372 Words   |  6 PagesEverday Use† research paper In â€Å"everyday Use,† Alice Walker tells a narrative of a mother’s frustrating relationship together with her two daughters. At this facet, â€Å",Everyday Use†, tells that how a mom little by little refuses the cursory values of her older, successful daughter at the aspect of the useful values of her younger, much less lucky daughter. On a deeper outlook, Alice Walker takes on the theme of heritage and its norms as it applies to African-Americans. Everday Use, is set insideRead MoreEveryday Use By Alice Walker1372 Words   |  6 Pagessociety as a whole, but more specifically in the African American Community. Alice Walker gives slight insight into   what being forced   to assimilate is like. She says in her short story Everyday Use: She will stand hopelessly in corners homely and ashamed of the burn scars down her arms and legs eyeing her sister with a mixture of envy and awe. Statements such as these are a regular occurrence in her works. Walker often speaks on the ever so disheartening topic of cultural assimilation and theRead MoreEveryday Use By Alice Walker996 Words   |  4 PagesIn the short story â€Å"Everyday Use† by Alice Walker, the author describes different ideas about one’s heritage. Culture and heritage is at the main point of the story â€Å"Everyday Use† by Alice Walker as symbolized by the quilt. The bond that Mother and Maggie share is brought by their common talent to make works of art like quilts. Dee does not have similar capacity because she does not appreciate manual labor nor believes in her heritage. The idea of pride in culture, heritage, and family is the mainRead MoreEveryday Use By Alice Walker1721 Words   |  7 PagesIn her short story â€Å"Everyday Use,† Alice Walker summarizes the representation of the beauty, the conflicts and struggles within African-American culture. â€Å"Everyday Use† focuses mainly between members of the Johnson family, consisting of a mother and her two daughters. One of the daughters Maggie, who was injured in a house fire and has living a shy life clinging to her mother for security. Her older sister is Dee, who grew up with a grace and natural beauty. â€Å"Dee is lighter than Maggie, with nicerRead MoreEveryday Use By Alice Walker1655 Words   |  7 PagesIn â€Å"everyday Use,† Alice Walker tells a narrative of a mother’s frustrating relationship together with her two daughters. At this facet, â€Å",Everyday Use†, tells that how a mom little by little refuses the cursory values of her older, successful daughter at the aspect of the useful values of her younger, much less lucky daughter. On a deeper outlook, Alice Walker takes on the theme of heritage and its norms as it applies to African-Americans. Everday Use, is set inside the late ,60s or mid ,70sRead MoreEveryday Use By Alice Walker1735 Words   |  7 Pages â€Å"Everyday Use† by Alice Walker and â€Å"Brownies† by ZZ Packer are two different short stories with different lessons but both talk about the topic of race. Both stories talks about the time in the 20th century when slavery just ended but racism are still active between African Americans and Caucasians. Walker described a story about a single African American mother who is waiting for her daughter to arrive from college. Packer described a story about these African American fourth graders who are inRead MoreEveryday Use By Alice Walker1111 Words   |  5 Pagestheir culture. Alice Walker highlights and distinguishes the dissimilarities and clichà © of country African American women with the actualities that make up their lives. Characterized by short, compound sentences, with long adjectives and use of literary elements, her style is eloquent co nversational and authentic. Alice Walker’s short story, Everyday Use is stylistic, ironic and narrates profound interpretation of unique views and approaches to African-American culture. Walker’s use of characterizationRead MoreEveryday Use By Alice Walker1725 Words   |  7 Pages17 April 2017 Everything is Not What it Seems Sometimes people forget that heritage has to do with truly understanding their past. Many often misrepresent it, especially the younger generations who just accept its presence. Alice Walker’s short story, â€Å"Everyday Use,† revolves around an African American family that consists of three women, who are very different from each other. The story begins with Maggie and Mama waiting in the yard for Dee, the main character, to visit from Augusta. Dee isRead MoreEveryday Use By Alice Walker1192 Words   |  5 PagesAlice Walker’s â€Å"Everyday Use† is a short story included in her collection In Love and Trouble published in 1973. The story’s setting takes place in the Deep South during the Civil Rights Movement in the 1960s as many â€Å"blacks† were struggling to define their cultural identities (White). Traditions and culture in â€Å"Everyday Use† is portrayed contrastingly between Ms. Johnson and Maggie, who still follow rural black cultural of the south and Dee who has newly adopted a â€Å"native African† culture. An encounter

Essay Symbols and Symbolism in The Great Gatsby - 520 Words

Symbolism in The Great Gatsby The Great Gatsby is filled with symbols and symbolism, which try to convey Fitzgeralds ideas to the reader. The symbols are uniquely involved in the plot of the story, which makes their implications more real. There are three major symbols that serve very important significance in the symbolism of the novel. They are the valley of the ashes, the reality that represents the corruption in the world, the green light of Daisys lap that Gatsby sees across the bay and lastly, the symbolism of the East Egg and West Egg or more important the east and the west of the country. The Valley of the Ashes is located next to the river, where railroad and highway intersect. It is a dumpster between West Egg†¦show more content†¦The green light is what Gatsby aspires to meet his entire life, it is his primal destination in life. The only reason Gatsby buys the house is to see the light in Daisys window across the bay. In chapter 5 when Gatsby tells Daisy how he stares bluntly at the green light, he is aware that he will no longer need to stare it for he has Daisy back now. He wins the reward, which was behind his primal target. His reward is the real thing and he no longer needs its representative and thus the green light begins to fade. Gatsby begins to slowly recognize the reality: no object can replace his ideal that he has created for himself since the yearly age. This shows how no mater how much materialism is acquired by a person, it will never be enough and it will never quite match up to ones illusion, to ones dream. The symbolism behind East Egg and West Egg plays an important role in Fitzgeralds expression of corruption. East represents the wealth and the sophistication as well as the recklessness and the corruption of the people. The West on the other hand represents the lower classes, which in their blindness try to attain wealth, in order to fit in with the high privileged classes, which are mercenary to begin with. Fitzgerald points out here that both the upper, more privileged classes and the lower classes are immoral and corrupt for each of them has reached a level where their lives are taken by the materialism of life. As stated earlier, symbolism is importantShow MoreRelated Symbols and Symbolism in The Great Gatsby - Symbolism and the Truth3878 Words   |  16 PagesSymbols and Symbolism in The Great Gatsby - Symbolism and the Truth That Lies Between      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Symbolism is a very important device in Fitzgeralds 1926 masterpiece, The Great Gatsby. Different objects, words or actions symbolize different character traits for each person depicted in his novel. Through symbolism, Fitzgerald manages to describe three completely different aspects of the human life. He conveys the glittery, magnificent life of the rich, the gray, ugly and desperate life of theRead More Symbols and Symbolism - Heat as a Symbol in The Great Gatsby1938 Words   |  8 PagesHeat as a Symbol in The Great Gatsby        Ã‚  Ã‚  Ã‚   Symbolism plays an important role in any novel of literary merit. In his novel The Great Gatsby, F. Scott Fitzgerald displays a superior use of symbols such as color, light, and heat. Fitzgerald’s superior use of heat as a symbol is the focus of this essay. â€Å"When F. Scott Fitzgerald turns on the heat in Gatsby, he amplifies a single detail into an element of function and emphasis that transforms neutral landscapes into oppressive prisms† (DysonRead More Symbols and Symbolism in The Great Gatsby Essay1207 Words   |  5 PagesSymbolism in The Great Gatsby       Fitzgerald’s The Great Gatsby has more relevance in today’s society than it did when it was written. With the recent societal trend that emphasizes lack of morals and material wealth over a meaningful existence, Fitzgerald’s message really hits home. Which is more important - money or love? Social status or being true to oneself? Fitzgerald uses metaphor and symbols to great effect in order to illustrate what can happen when the pursuit of happinessRead More Use of Symbols and Symbolism in The Great Gatsby Essay1326 Words   |  6 PagesSymbolism plays an important role in any novel of literary merit. In his novel The Great Gatsby, F. Scott Fitzgerald uses symbols to portray events, feelings, personalities and time periods. Throughout the narrative, Fitzgerald uses strong contrasting symbols such as West Egg and East Egg. His superior use of other predominant symbols such as color and light are also evident throughout the novel. The story begins as the narrator, Nick Carraway, describes his arrival to West Egg. One can immediatelyRead More Symbols, Symbolism, and Metaphor in The Great Gatsby Essay796 Words   |  4 Pages Metaphors and Symbolisms in The Great Gatsby nbsp; In the novel The Great Gatsby, F. Scott Fitzgerald uses many different metaphors and symbolisms to express his point.nbsp; In this essay the point that I wish to make is how Fitzgerald uses colors to develop image, feelings, and scenery depiction to let the reader feel the emotions and other aspects being portrayed in that particular part in the book.nbsp;nbsp;nbsp; Like every other essay one must address the major pointsRead More Use of Metaphor, Symbols and Symbolism in The Great Gatsby Essay1307 Words   |  6 PagesUse of Metaphor and Symbolism in The Great Gatsby      Ã‚     Some novels have more of an impact in modern society than when they were originally written. This is especially true with Fitzgerald’s The Great Gatsby. Modern society can be termed corrupt, complete with tainted morals and an overemphasis on the acquisition of money and friends. Fitzgerald seeks the root of the problem and wants the reader to ponder whether he or she wants money and social status or fulfillment and truth. In his questRead More Symbolism in The Great Gatsby Essay867 Words   |  4 PagesGatsby Essay Symbols are objects, characters, figures, or colors used to represent abstract ideas or concepts. For example, a dove is usually used to represent peace. In the novel The Great Gatsby, written by F. Scott Fitzgerald, Fitzgerald uses a lot of symbolism to connect the characters with each other or to other objects. Fitzgerald’s use of symbolism helps advance his thematic interest in his novel of The Great Gatsby. In the Great Gatsby, F. Scott Fitzgerald uses various colors, objectsRead MoreUse of Symbolism in The Catcher in the Rye and The Great Gatsby820 Words   |  4 PagesUse Of Symbolism In The Catcher In The Rye and The Great Gatsby There are many writers like James Joyce, Patrick Kananach and Thomas Moore who use symbolism to convey and support indirect meaning in their writings. J.D. Salinger and F. Scott Fitzgerald both use symbolism in similar ways. In both The Catcher In The Rye and The Great Gatsby, the authors used symbolism to convey emotions and reality. In The Catcher In The Rye, J.D. Salinger uses Holdens red hunting cap, the exhibitsRead MoreThe Great Gatsby By F. Scott Fitzgerald1103 Words   |  5 Pages The Great Gatsby is Fitzgerald’s masterpiece, which was considered as one of the most perfect work relating to art forms in American novels after James. The publication of The Great Gatsby prompted T. S. Eliot to write, in a letter to Fitzgerald, It seems to me to be the first step that American fiction has taken since Henry James ....The reason why it is one of the greatest novels all over the world is not only because of its showing the cruel social reality in America during 1920s and theRead More Symbolism in The Great Gatsby, written by F. Scott Fitzgerald1628 Words   |  7 PagesSymbolism in The Great Gatsby, written by F. Scott Fitzgerald The Great Gatsby is a classic American novel, written by F. Scott Fitzgerald in 1927 about corruption, murder and life in the 1920’s. The true purpose for a writer to compose any piece of literature is to entertain the reader, and this writer does this to the best of his ability. In this well-crafted tale, Fitzgerald presents a fast moving, exciting story, and to any typical reader it can be enjoyed; however, if the reader takes the time

Mobile Business Technologies TESCO

Question: Describe about the Mobile Business Technologies? Answer: Introduction The retailers need to access the multi- channel behavior of shopping so that the shifting and ever evolving needs and expectations of the customers are met (Bondari, 2010). The shoppers of todays world are equipped with tablets, smart phones and have access to the internet. People have the chance of accessing internet from various places like their homes, on the road, at offices or at work places (Lee, 2010). This opportunity has made possible the fact that it has helped the retailers to give a shopping experience to the people anytime and anywhere. How the technological innovations help the retail sector The speed with which the internet technology is developing is very fast. The rising uses of the mobile technologies like tablets and smartphones have greatly impacted the consumer behavior as well as the retail business largely. Mobile digital technological services have helped to provide ads, new services and offers (Prepletan, 2015). It also engages the customers in shopping online. Apart from the various services the online retail services provide on the mobiles and tablets, there are certain other services that the mobile technology services provide; those are the blogs and the social media pages. The customers of today are not only customers who buy the product but also market and advertise the products by sharing their views on the blogs and the social media pages (Nacif, 2003). The customers check the products and review the product on the sites of social media and also on the official websites of the retailers. TESCO The tesco.com is an e-commerce website as well as an online shopping portal. The website provides a wide range of products like groceries, books, electronic products and other financial services. The retail chain has started its online shopping in the year 1997 which was named as Tesco Direct (Barnes, 2011). Later in the year 2000 it opened its web portal tesco.com. In 2007 it became the first company home deliver goods in UK. It also first took the initiative of delivering goods in green boxes in order to reduce the use of plastic carry bags. In the year 2009, Tesco was the first company to provide an API which paved way for the smartphone users. Tesco has recently revealed that it made 127 million profit in trade in the United Kingdom Tesco is one of the largest retail chains in the world with over 500,000 employees. The company serves millions of people in a weak at their stores. They retail chain operates in 12 countries. the technology innovation is done to provide the customers an experience of the location of the store, as well as the supply chain of the store. Moreover it also provides the customer with a real time availability of the products in the store that can be ordered online. The company is currently running a pilot project in which there is a three shelf activities which includes customer and product information, price management and stock management (Smith, 2012). With the wireless technology operated through the tablets and smartphones the company feels that they are always with the people and they serve the people better with this new shopping venture. The customers of Tesco have become so familiar with the shopping channels of the company that people now enjoy the experience and expect good products and at fair prices (Corina, 1971). They also look for easy availability and delivery which is convenient for them. The company has several click and collect points where the customer can collect their orders made from their home. This gives them a opportunity to browse through a wide range of products and order that is needed from a local Tesco store at their convenience (Tesco and Morrisons school report, 2014). The company also provides a new experience that contains the ingredients of various recipes in one catalogue which the people can order online and add to their basket if they wish to make those products. Moreover the large Tesco stores have the services of Wi-Fi in their stores which allows the customers to browse on their mobiles and compare the prices of the products while they shop. This new system is called scan as you sho p (Stahlberg and Maila, 2010). This system has become very popular with the people after its launch. The mobile technology has enabled the company to personalize their approach (Tesco.com, 2015). The company is able to understand the needs and wants of the customers and how they shop. Moreover they come to know about their tastes and preferences, their habits and buying behavior. The application of mobile technology in the retail industry Digital promotions The use of the social media sites is a way to promote the products. By this way the company can advertise their products and the share their great shopping experiences on the blogs and social media sites. More over the company can provide information to the customers who are on the move and help them know about the latest offers, prices and discounts. Location-based mobile promotions The people often make their purchase decision by consulting their friends and families and reviewing the products on various sites and checking their prices. So the company offers a service on the mobile by which they can browse the products and the competitive prices. The customers can also make orders inside the store by browsing the website in their mobiles and tablets and collect it from the counters and dont need to browse through the aisles. The retail chain also provides the customers with points who shop through the online pages and can later redeem the points to purchase other products (Tesco.com, 2015). The customer feels this to be interesting as they can often get discounts and gifts, and it also saves their time. Mobile point of sales Mobile point of sales is just a new concept based on the physical point of sales. It enables the retailers to take the data of sales at the point where a sale is made (Sansom, 2000). The store assistants are provided with mobile POS so that they can serve the customers without the customer waiting in the line to solve their queries. It provides the customers a time saving opportunity against the cash register counters. Payments from mobile and digital wallets The mobile digital services through the smartphones have become a good option for the customers to make their payments. By this way the customers need not visit the stores physically. The sale of products over the mobile technology is expected to rise over the next few years as also the payment over the mobile will also rise. Moreover the payment can also be made via credit card and debit cards through the mobiles and tablets. These digital wallets are portable since they are online. Other benefits The use of mobile technology has enabled the customers to get a personal assistant while shopping online who will accompany and guide the customer in the decision making. The electronic price tags provided by the company enable the customer to better understand the price of the products. Developing an app for the company There are various ways of developing an app for the company. Native approach: they are written in native languages and primarily for the individual operating systems like android, Windows and iOS. Mobile Web: it uses the technology of HTML5. It is designed to run on mobile sizes screen and thus it can be opened with many mobile browsers. Hybrid application: it is a type of browser which uses HTML, JavaScript and CSS for developing their apps. It is a platform which can work on all devices be it mobiles, computers or tablets (Msdn.microsoft.com, 2015). The company has strived in making the pages on the site validate to W3C formal grammar (HTML 5 and XHTML Strict). The company Tesco has no mobile or tablet app for home and furniture products. The feature is only available to their desktop sites. The cost for introducing an app for the home and furniture would be around $500,000 which includes the design, features, infrastructure, and administration, testing and planning. A good app should be helpful in reducing the problems of the people. The graphics should be clear and give a clear view of the product from all directions. The app should contain the list of the products on the home page. Products it includes the different type of products available with their features and price. This will also contain various images of the product from various directions and in different colors and shades (Tesco.com, 2015). The product should also have the option of home delivery or store pickup. The examples of some of the products that can be offered are- Shop by room (bathroom, bedroom, kitchen, living room, dining room etc) Furniture (sofas, dining tables and chairs, wardrobes, chests etc) Accessories (curtains and blinds, mirrors, clocks, candles, vases etc) Shop by trend (Midtown, All that Glitters Argyll etc) My profile - where the customers can create their accounts for purchase and payments. The customers can also update their purchases and see what products they have purchased. Share by using this option the customers can share their experiences of the app with their friends and relatives on Twitter, Facebook, and LinkedIn etc. The company has pages on these various sites and this option will enable the customers to rate the product on the new home and furniture products. Customer support the customer support will assist the customers if they face any problem with placing the orders of if they have any trouble with the payments. Moreover this feature will provide the customers about the return of purchases also (Tchan, 2002). It will also contain the location of the various physical stores that are nearby so that the customers can pick up the products at their ease. The most important thing that the app will provide is the ease of use for the customer. The customers will not use the app if they find the app to be very complicated or the images do not show properly. The company must keep in mind that the app should be an easy one since it is mobile based. Moreover the app should continuously be updated to include new products and prices along with the various offers and promotions. The company should evaluate themselves from the ratings they get on Facebook, Twitter etc. Conclusion Mobile digital technological services have helped to provide ads, new services and offers (Prepletan, 2015). It also engages the customers in shopping online. The payment can also b e made via credit card and debit cards through the mobiles and tablets. It is seen that the company Tesco has no mobile or tablet app for home and furniture products. The feature is only available to their desktop sites. It will be beneficial for the company as well as the people it the app is introduced with the features like Products, My profile, Share, Customer support, so that the people are able to view the product, share their comments and can purchase the products while they are on the move or not in front of the desktop. Moreover it can reduce their problems of going to the store. References Barnes, R. (2011). The great Tesco beauty gamble (the Tesco supermarket chainÂ’s marketing strategy for breaking into the UK beauty services market).Strategic Direction, 27(7). Bondari, B. (2010).Wordpress 2.9 e-commerce. Birmingham, U.K.: Packt Pub. Chiron, P. and Aubier, M. (2001).Tesco. Paris: Eurostaf. Corina, M. (1971).Pile it high, sell it cheap. London: Weidenfeld and Nicolson. Doherty, N. and Ellis-Chadwick, F. (2006).Electronic commerce in the retail sector. Bradford, England: Emerald Group Pub. Fernie, J. (2005).Online shopping. Bradford, England: Emerald Group Pub. Koivukoski, U. and RaÃÅ'ˆisaÃÅ'ˆnen, V. (2005).Managing mobile services. Chichester, West Sussex: Wiley. Lee, I. (2010).Transforming E-business practices and applications. Hershey, PA: Information Science Reference. Mariga, J. (2003).Managing e-commerce and mobile computing technologies. Hershey, PA: IRM Press. Msdn.microsoft.com, (2015).Chapter 4: A Technique for Architecture and Design. [online] Available at: https://msdn.microsoft.com/en-gb/library/ee658084.aspx [Accessed 23 Feb. 2015]. Nacif, R. (2003).Online Customer Loyalty. Wiesbaden: Deutscher UniversitaÃÅ'ˆtsverlag. Otreva, i. (2015).How Much Does It Cost To Build an App?. [online] Otreva.com. Available at: https://www.otreva.com/calculator/stats.php [Accessed 23 Feb. 2015]. Prepletan, D. (2015).The Impact of Digital Technologies on Innovations in Retail Business Models. 1st ed. [ebook] Available at: https://projekter.aau.dk/projekter/files/77192390/Master_s_Thesis.pdf [Accessed 23 Feb. 2015]. Sansom, P. (2000).Point of sale. Manchester: Carcanet. Smith, C. (2012).Tesco CIO: personalisation is the next big thing for retail technology. [online] the Guardian. Available at: https://www.theguardian.com/media-network/2012/nov/07/tesco-retail-personalisation-technology [Accessed 23 Feb. 2015]. Stahlberg, M. and Maila, V. (2010).Shopper marketing. London: Kogan Page. Tchan, N. (2002).Make payments online. Chatswood, N.S.W.: Software Publications. Tesco and Morrisons school report. (2014).Strategic Direction, 30(2), pp.18-20. Tesco.com, (2015).Accessibility - Tesco.com. [online] Available at: https://www.tesco.com/help/accessibility/ [Accessed 23 Feb. 2015]. Tesco.com, (2015).Buy Beds from our Bedroom Range. Single, Double and King Silentnight brand available - Tesco.com - Tesco.com. [online] Available at: https://www.tesco.com/direct/home/beds/cat3375792.cat?icid=redirect_beds_WebEvents=beds_requestid=4549688 [Accessed 23 Feb. 2015].

The Similarities and Differences in Defining and Applying the Concepts of Forms by Platonists and Aristotelians

The personalities of Plato and Aristotle are recognized as central to the whole Ancient Greek Philosophy. Despite the fact that Aristotle was one of Plato’s students and spent more than twenty years at his school, some of Aristotelian concepts differ significantly from the Platonist premises. The Aristotelian definitions of forms are based on the Platonist notions but are more realistic not requiring climbing up the divided line.Advertising We will write a custom essay sample on The Similarities and Differences in Defining and Applying the Concepts of Forms by Platonists and Aristotelians specifically for you for only $16.05 $11/page Learn More As one of Plato’s students, Aristotle inherited a part of Platonic notions and concepts, along with the teacher’s love for forms, however, modifying and reinterpreting them to some extent. Thus, there are a number of similarities and differences between the Platonist and Aristotelian definitio ns of the forms. Plato used the notion of a Form mainly for defining the entities and values, including Beauty, Justice, and what is most important the Good. The objective truth is characteristic of these values and is important for reaching the Good and living a good life. The main similarity of the Platonic and Aristotelian forms is in their ability to be the bearers of the objective truth. â€Å"The expression ‘the F’ must have been construed as indicating something about the nature of its bearer† (Moravcsik 74). At the same time, the Aristotelian notion of forms differs significantly from his teacher’s concept. The difference between the interpretations of the notion of forms can be viewed within the grammatical framework. Platonic forms correlate with adjectives (beautiful, good) or nouns which define qualities (Beauty, the Good), while Aristotelian forms name ordinary beings and objects (rabbit, tragedy) (Roochnik 161). It is possible to apply the Ar istotelian notion of form to species of animal world. Aristotle, for example, used to discuss the form of a rabbit, admitting that it is obviously different from a form of a dog. In this sense, the Aristotelian forms, in contrast to the Platonist theories, do not require climbing up the divided line and have the manifestations in the world of nature. Thus, the Aristotelian contribution to the Platonist theories of forms makes them more realistic and closer to practice, making the practical application of theoretical concepts possible. As opposed to Platonists who insist on climbing the divided line for learning the great truth, Aristotelians are more realistic and place the objects of their interest on earth, often applying their theoretical notions to the world of nature. Instead of turning from this world for the purpose of achieving the purity of forms, as it was proclaimed by Platonists, Aristotelians emphasize the importance of retrieving the objective truth from the outer worl d by using the human senses and especially vision. The denial from the purity of the forms was a significant step forward in developing the notions of forms and making their practical application possible, instead of leaving the concepts of form in philosophical theories only.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Aristotelian causal explanation of the forms was a valuable contribution to the theories of forms (Cooper 123). Thus, discussing the nature of particular forms and their properties, Aristotle touched upon the issue of causal relations between the nature of objects and their characteristics. Thus, making the sensual apprehension of the forms possible and not separating them from the earth life, Aristotelians made their concepts more realistic and closer to life, using the additional opportunities for retrieving the data concerning the forms and analyzing it. The Platonist and Aris totelian notions of forms are similar in endowing the forms with the characteristic of objective truth and differ in a number of significant criteria. Using the vision and other senses for retrieving information from the earth life and applying their notions of forms to the world of nature, Aristotelians make their theories more realistic. Works Cited Cooper, John. Knowledge, Nature, and the Good: Essays on Ancient Philosophy. New Jersey: Princeton University Press. Moravcsik,Julius. Plato and Platonism: Plato’s Conception of Appearance and Reality. Malden: Blackwell Publishers. 2000, Print. Roochnik, David. Retrieving the Ancients: An Introduction to Greek Philosophy. malden:Blackwell Publishing. 2004 Print. This essay on The Similarities and Differences in Defining and Applying the Concepts of Forms by Platonists and Aristotelians was written and submitted by user Jade Little to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The African-American And His Majesty’s

The African-American and His Majesty’s Army in the Age of the American Revolution "And I do hereby further declare all indented servants, Negroes, and others, (appertaining to Rebels), free, that are able and willing to bear arms, they joining His Majesty’s Troops, as soon as may be, for the more speedily reducing the Colony to a proper sense of their duty, to His majesty’s crown and dignity." On November 7th, 1775, Lord Dunmore made his fated proclamation; this utterance changed the course of the American Revolution for the African-American. If the subject is to be justified then a historical context for Dunmore’s proclamation must be provided. What was the position of the British army at the end of 1775? Had the rhetoric of American liberty accounted for the African-American? The injustices served out to the African-American between 1775 and 1776 by the white American patriot made the British promise of emancipation both appealing and logical. Lord Dunmore and the British commanders were sensitive to these Negro injustices: the decision to recruit the black bondsmen, therefore, was based on pragmatic and strategic reasoning. At the end of 1775 His Majesty’s army was in a hapless position. From the beginning of the conflict in America the British government was short of able recruits. In January 1775 five regiments of Hanoverians became British mercenaries; three regiments were sent to Gibraltar to release British troops and the remaining two were sent directly to America. If the British hoped to sustain the conflict and subdue the colonies then great reserves of manpower were required. After the battle of Bunker Hill on June 17th, 1775, the British had been forced to evacuate Boston and earlier in the month Lord Dunmore had taken the decisive step of quitting Williamsburg and seeking asylum aboard the vessel Fowey. His Majesty’s army was already in a precarious position; it was in grave danger of losing control ... Free Essays on The African-American And His Majesty’s Free Essays on The African-American And His Majesty’s The African-American and His Majesty’s Army in the Age of the American Revolution "And I do hereby further declare all indented servants, Negroes, and others, (appertaining to Rebels), free, that are able and willing to bear arms, they joining His Majesty’s Troops, as soon as may be, for the more speedily reducing the Colony to a proper sense of their duty, to His majesty’s crown and dignity." On November 7th, 1775, Lord Dunmore made his fated proclamation; this utterance changed the course of the American Revolution for the African-American. If the subject is to be justified then a historical context for Dunmore’s proclamation must be provided. What was the position of the British army at the end of 1775? Had the rhetoric of American liberty accounted for the African-American? The injustices served out to the African-American between 1775 and 1776 by the white American patriot made the British promise of emancipation both appealing and logical. Lord Dunmore and the British commanders were sensitive to these Negro injustices: the decision to recruit the black bondsmen, therefore, was based on pragmatic and strategic reasoning. At the end of 1775 His Majesty’s army was in a hapless position. From the beginning of the conflict in America the British government was short of able recruits. In January 1775 five regiments of Hanoverians became British mercenaries; three regiments were sent to Gibraltar to release British troops and the remaining two were sent directly to America. If the British hoped to sustain the conflict and subdue the colonies then great reserves of manpower were required. After the battle of Bunker Hill on June 17th, 1775, the British had been forced to evacuate Boston and earlier in the month Lord Dunmore had taken the decisive step of quitting Williamsburg and seeking asylum aboard the vessel Fowey. His Majesty’s army was already in a precarious position; it was in grave danger of losing control ...

Idea of democracy change or remain static duringthe Jacksoni essays

Idea of democracy change or remain static duringthe Jacksoni essays A democracy is a government by the people exercised either directly or through elected representatives, in which the common people are considered as the primary source of political people. The idea of democracy improved during the Jacksonian period in several ways, with the help of Andrew Jackson, nationalism, and industrialism. Several ways that Andrew Jackson used his power to improve the democracy were expanding voting rights, destroying banks, and developing the spoils system. Jackson was a fighter for the people; he wanted the best for the common man. The first step he took was to make sure there was an increased in voting by lowering property requirements. The qualification was now open to the common men; more adult white males were eligible to vote than ever before. This enable people to feel as though everyone had the same chance and participation in their government, "Americans no longer thought of themselves as having betters" (Dibacco 210). The second step he took was to eradicate the banks because he believed the bank was a benefactor only to those in the higher class, and it was a tool that causes a standstill for the income of those in the lower class. The destruction of the bank ensured the lower class that there is someone that cares for them, and that they do have an important position in their society. Jackson wanted everyone to be equal and have the same opportunity; he wanted the best for his country. In his quest to beautify and better the country, he developed the spoil system. The spoil system is a practice giving government jobs to political backs. Jackson believed that it didn't required much experience or education to work as a government officials, "... the duties of public office were so simple that any person of intelligence could do the work" (Dibacco 210). Jackson wanted the participation of the common man; he wanted to show that he cared for the people and that he wasn't just another high-class man tha...

Confucious and the golden rule, East meets west Coursework

Confucious and the golden rule, East meets west - Coursework Example From the Chinese philosopher’s perspective, a person who does not want to be hurt should not hurt others. On the other hand, Jesus implies that if you do not want to be harmed, do good to others because if you are good, then other people will give you back the same treatment. As an individual, I live by the same rule of Jesus because I strongly agree that people should be active participants in their community in making it a peaceful and harmonious place to live in. I recognize the view of Confucius that people should not do to others what they do not want others do to them. However, I am more inclined to strongly concur with Jesus’ point of view because it is not only stated positively but it also encourages an active participation of a person. I firmly believe that we need to stay away from doing dreadful things as Confucius interjects but in order to minimize if not eliminate awful situations, we have to actively do excellent things. According to Tao, the best man benefits all things just like water does. Where there is water, life abounds and the same is true with the best man. Tao says that the best man is selfless, able to benefit the people around him and does not compete with them. Instead, he is able to see identify a need and does something to meet the need without thinking about what he should gain from it or what he is going to lose if he needs to spend a lot of time and money in accomplishing the task. The best man, despite his commendable attributes will remain humble and simply continues to exist influence his community in a positive manner. Humility is that place which Tao says the water goes to which all disdain. Indeed, through the different centuries, only a handful strove to do good and still remain quiet about what they did. Most people set their goals high and do mighty works and above all their achievements, they want to be recognized and exalted. Nevertheless, the best man takes a different route. He gives

Marijuana Research Paper Example | Topics and Well Written Essays - 1000 words

Marijuana - Research Paper Example It contains delta-9-tetrahydrocannabinol (THC), a chemical that effects brain functioning. Marijuana statistics depict that the drug is highly abused in United States. Approximately 69 million people, above 12 years of age have used marijuana at least once. In 2006, according to the survey conducted by National Survey on Drug use and Health (NSDUH) it was the most common addictive drug in America. Around 14.8 million people widely used Marijuana as per the NSDUH survey. It is widely used by young adults in the age group ranging from 18 years to 25 years of age. The data emphasizes college students who at large fall under this category as reported by Centers for Disease Control. (CDH) This is most likely due to the low cost of the drug. The recent statistics illustrates that marijuana was accounted for 16 % of all admissions to health care facilities among which the ratio of males over female was higher (Fernandez & Allison, 2004). Even with such a high popularity, the rate of abuse of marijuana is decreasing. According to the Monitoring Future survey, the rate declined from 6.7% in 2006 to 5.7% in 2007 among eighth graders. Above all, around 74.3% eighth graders perceive the use of marijuana as detrimental for health. However, this drastic fall in the rate is probably due to other drugs that are also easily obtainable. Anyways the hallmark of this decline is that people are abandoning its usage but they might suffer withdrawal symptoms. Comparatively, marijuana has mild withdrawal symptoms than any other drug. The most common symptom is craving for the drug. It is reported that around 75.7% people abstaining from marijuana desperately craved for it. Mood swings are followed by craving. It is estimated that around 50.5% people trying to quit marijuana went through mood swings, petulancy or anxiety while other suffered from restlessness, aggression, nervousness and a lack of concentration. Insomnia

Homework Assignment Essay Example for Free

Homework Assignment Essay 1.Prepare an analysis of the automobile manufacturing industry using Porter’s five forces framework. For each component force provide support for your conclusion. In addition, at the completion of your analysis provide a conclusion, along with support, of whether you expect the automobile industry to report high or low profitability in the near future. 2. Tremble Company manufactures outdoors wear for women. During 2009, the company reported the following items that affected cash. Required: Indicate whether each of these items is a cash flow from operating activities (O), investing activities (I), or financing activities (F). A. Paid cash for supplies B. Purchased equipment by paying cash C. Collected cash on account from customers D. Paid dividends to stockholders E. Paid suppliers for fabric F. Borrowed money from a bank on a long-term note G. Paid interest to bank on the note H. Paid wages to employees I. Sold shares of common stock to new stockholders 3. The following selected financial data pertain to four companies: a hotel, a travel agency, a meat packing company and a pharmaceutical company. Required: Match each with the financial information and explain why you made your choice as you did. Balance Sheet Data (component percentages)Company 1Company 2Company 3Company 4 Cash7.222.06.011.2 Accounts Receivable28.040.03.423.0 Inventory21.40.50.927.4 Property, Plant Equipment 32.019.075.125.0 Income Statement Data (component percentages) Gross Profit15.2Not ApplicableNot Applicable44.0 Profit before Taxes1.83.32.57.0 Ratios Current ratio (over the last five years)1.61.30.51.8 Inventory turnover ratio27.8Not ApplicableNot Applicable 3.4 Debt-to-equity ratio1.82.35.81.4 4. Use the current asset section of the balance sheets of the El Paso Company as of January 31, 2012 and 2011 presented below to answer the questions that follow. 2012 2011 Cash and cash equivalents$ 75,000$ 58,800 Trade accounts receivable, net 157,500 193,200 Inventory 208,200 253,400 Other current assets 18,400 15,500 Total current assets$ 459,100$ 520,900 Total assets$2,650,000$3,430,000 Required: (a) In the spaces provided below, complete a Percentage Change analysis of the current asset section of El Paso Companys balance sheet for 2012, using the following format to provide your answers for the amount of dollar change and the amount of percentage change, rounding â€Å"% Change† to one decimal place, e.g., 8.3%. Accounts$ Change% Change (b) Provide a short evaluation of this analysis.

Leslie Marmon Silkos Ceremony Essay -- Literary Analysis, Psychology

The central conflict of Leslie Marmon Silko's Ceremony is Tayo's struggle to gain psychological wholeness in the face of various traumatic experiences, ranging from a troubled childhood to cultural marginalization and combat experiences during World War II. Throughout the novel, the key to Tayo's psychological recovery is his rediscovery of Native American cultural practices. Most of the crucial turning points in the novel occur when Tayo listens to, takes part in, or learns more about Native American cultural traditions. He progresses towards recovery when he visits medicine men, returns to traditional customs and practices, or develops an intimate relationship with someone like Ts'eh who lives according to traditional ways. As he develops an increased understanding of native cultural practices and ritual ceremonies he finds psychological peace, which he quickly loses whenever he seeks other sources of healing-whether he seeks them in the glories of war, the pleasures of alcohol, or the medical practices of the army psychiatric hospital. The novel's opening poem describes the Incredible powers that language, stories, and rituals have in Native American cultures: ceremonies are the only cure for human and cultural ailments, and stories and language have the power to create worlds As the novel progresses, it demonstrates this power by showing how rituals are more effective than anything else in helping Tayo heal. Moreover, Tayo's struggle to return to indigenous cultural traditions parallels Silko's own struggle as a writer who wants to integrate Native American traditions into the structure of her novel. Instead of simply following the literary conventions used by other American and European writers, Silko develops new li... ...ve Americans fit into the broader mosaic of American history. In particular, Silko' s novel rewrites American history so that Native Americans like Tayo are no longer pushed into the margins and ignored. She shows that they have contributed to and continue to contribute to American history by providing the land on which it happens, by fighting for America in international conflicts, and by contributing to America's economic development. Even more importantly, however, she shows that Native American cultural traditions also provide an alternative, and in Silko's opinion, superior view of what America's future could look like if it will chose to be more spiritually sensitive, multi-culturally respectful, and environmentally responsible. In this sense, Ceremony adds an important and potentially healing voice to the on-going debate of what it means to be an American.

Reflective Paper Essay

Mathematics for Elementary Teachers is a two- part course designed to prepare potential educators the mathematical concepts need to teach to elementary schools students K-8. The two-part course also addresses the relationship concepts to the National Council of Teachers of Mathematics Standards for K-8 instruction (Billstein, Libeskind & Lott, 2010). This semester, which presented the second half the two-part course, the MTH/157 curriculum gave appropriate statistical methods to analysis data, applied basic concepts of probability, applied and identified geometric figures and shapes for problem solving, and identified applications of measurements. This class introduced very interesting, exciting and fun ways how to teach the above mathematical concepts like probability in the form of games. There are several types of probabilities: Theoretical Probability and Experimental Probability. Theoretical probability examples can be used to illustrate the predictions of the â€Å"Coin Flip† or â€Å"Dice Roll† probability games. Yang’s example: If there are n equally outcomes and an event A for which there are k of these outcomes, then the expression of the probability that the event A will happen looks like this P(A) = k/n (p. 283, para. 4). What I experience while playing the â€Å"Coin Flip† game was that the probability of flipping the coin and it turning up heads was P (H) =  ½. To include, the probability of flipping the coin and it turning up tails was P (T) =  ½. So, if the chance of the coin flipped and turning up heads is 0.50 then the probability of two coins coming up heads is 0.5 x 0.5 = 0.25. What I experience while playing the â€Å"Dice Roll† game was that with both dice being rolled the outcome, sample space and events of the probability could be many. Rolling the two dice there would have been 36 different ways to predict the outcomes. I decided to roll one die instead of two dice so that I could fine the  probability of the die turning up an even number which resulted P (E) = 3/6 =  ½. When dealing with real life situations, it is impossible to use the theoretical probability method. The experimental probability method is best used in these instances by performing an experiment or survey. The experiment is used to predict occurrences that will happen in the future (Yang, 2012). Probability of independent and dependent events might be the most difficult concepts for students to grasp. Independent events are those where the outcome of one event is not affected by the other, and dependent events are events where the outcome of one is affected by the other. The formula for these events could cause the student to become confused if not learned correctly. The course introduced the concepts of geometry in a fun way by giving me the opportunity to modify a geometry manipulative activity. My activity was to show kindergarten thru first grade students how to identify three geometric shapes and how to select and count a specific shape out of a mixed group of shapes. The student will trace on the colored paper the example of the shape on the blackboard which will be displayed one at a time by the instructor. Each time that the example shape is placed on the blackboard the student will call out the name of the shape. The instructor will then hold up that specific shape and its color so that the student can call out both the shape and its color to trace. After the student has identified and traced all of the shapes on its specific colors, the instructor will place on the student’s desk 10 cut out shapes consisting of 3 red circles, 5 yellow squares, and 2 green triangles. The instructor will ask the student to place all of the different shapes in 2 lines consisting of five shapes (assistance might be needed). While the instructor is observing each line of shapes, the instructor will ask the student to put all of the same colored shapes together in the lines. The instructor will then ask the student to count and to tell the instructor the number of each shape that is in the mixed group of shapes. After the first question is answered correctly, the instructor can then ask question like: â€Å"Are there more squares then circles in the first group or second group? â€Å"Or â€Å"How many more squares are there then triangles in the first group or second group of mixed shapes?† and â€Å"Tell me what shapes is closest to the squares?† MTH/157 not only introduced a curriculum that would help potential math teachers how  the above mathematical concepts to elementary students, it also teaches the math teacher what concepts that the students might have difficulty with and gives information on how to help that individual student to grasp the concepts. In my opinion, the best way to make sure that every student learns any mathematical concept is to make it â€Å"fun and game† learning. In this way, students are more successful in clearly understanding and comprehending the fundamentals of the subject and have a better chance of not forgetting, at least, the beginning steps. I have learned from this class that the above is very vital to achieve the characteristics of a professional mathematics teacher. If I were to recommend anything in the way to add to the course curriculum, it would be very little because I felt like the course was designed for someone like me an individual who has always found math courses to be very difficult. This course has been simplified to a dream that has influenced my ideas philosophy of teaching and that is that â€Å"the most difficult can be fun learning!† References: Billstein, R., Libeskind, S., & Lott, J. W. (2010). A problem solving approach to Mathematics for elementary school teachers (10th Ed.). Boston, MA: Wesley Yang, Rong. (2012). A-Plus Notes for Beginning Algebra: Pre-Algebra and Algebra, Publisher, A-Plus Notes Learning Center. Los Angles California

Frei Otto Munich Stadium

MUNICH OLYMPIC STADIUM//FREI OTTO//1972 gizem akgun/ nuria juanbaro sarret/kanaka raghavan _ADDA 2012-2013 GERMAN PAVILION// MONTREAL//1967//cable nets TUWAIQ PALACE//SAUDI ARABIA//1970// cable nets OLYMPIC STADIUM//MUNICH//1972// cable nets ORKS MULTIHALLE MANNHIEM //GERMANY//1975// grid shells JAPAN PAVILION EXPO 2000//HANOVER GERMANY//2000//grid shell German architect and research engineer 1957 // Development Center for Lightweight Construc on in Berlin. 1964// Ins tute for Lightweight Structures in Stu gart.Exhibited a special gi for crea ng lightweight tent structures Computer-based procedure for determining their shape and behaviour Alterna ve system of grid shell structures HE ARCHITECT /FREI OTTO HE LIGHTWEIGHT PRINCIPLE/tensile Tensile roofs/ every part of the structure is loaded in tension with no requirement to resist compression Cable nets/ grid of structural cables in tension forming the framework supports a weather shield. An clas c Surfaces/ tension forces are in equil ibrium, the centres of curvature are in opposite side of the membrane Synclas c Surfaces/ the centres of curvature are on the same side of the membrane n clas c curve hyper paraboloid hyper paraboloid/ minimum 4 pts with alteast 1 pt out of plane Less material and e? ort Remarkably large spans Combined tensile structure and biological research Only a few members,are under compression while all others, for instance, cables and membranes, are under tension For tension and rigidity, an clas c or saddle-like curvatures HE LIGHTWEIGHT PRINCIPLE UNICH OLYMPIC STADIUM /details SITE// Originally the se ng of a 1930’s air? eld,former training ground for the Bavarian Royal Army and the site of Munich’s ? rst civil airport. Ground had been used as a dump yard for ruined buildings’ rubble. 00m tall broadcast tower, s ll present today, a major landmark of the site. PROGRAM// 80,000 seats Smaller enclosed sports hall Swimming hall Warm-up arena Enclosed workout facility Housi ng for 3000 people UNICH OLYMPIC STADIUM /1972 Gunter Behnisch proposed light and open structures con nuous ? uid tent roo? ng resembling natural hills Frei O o’s Montreal Pavilion was the guiding piece The original system came from model studies where ladies stockings were used to simulate the tent’s surfaces al proposal CRITICAL STUDIES// Mast heights gave ghter curvature near the masts and leave the unsa sfactory ? t perimeter areas unimproved Increasing the pre-stress to ? at areas would provide the necessary stability, but only at impossibly high levels of tensioning UNICH OLYMPIC STADIUM/ini Winner of the compe on for 1972 olympic park by GUNTER BEHNISCH ERMAN PAVILLION,MONTREAL/1967 Real masterpiece of lightweight architecture,Frei O l/Behnisch Ini al mode o UNICH OLYMPIC STADIUM /comparisons UNICH OLYMPIC STADIUM /inspira Dragon? y wings are one three-thousandth of a millimeter thick Up to 1,000 sec ons Compartmental structure, wings do not tear, withstand the pressure that forms during ? ght. Driving principle for design of roof on 7 saddle-shape cable nets Square meshes that form rhomboids to assume an clas c curvature UNICH OLYMPIC STADIUM /revised roof Subdivide roof into a patchwork of separate but coupled smaller canopies Support at many points and mostly curved to suitably ght radii. Nets do not extend to the tops of medium height masts, instead hung from very tall masts Masts placed outside the roof or suspended above ground on cables keeping the areas below column-free Roo? ng for the main sports facili esUNICH OLYMPIC STADIUM /experiments 1:125 scale models exactly proportional both in geometry and in elasticity to the envisaged full sized structures UNICH OLYMPIC STADIUM /structure Interior cables Peripheral cables Cable joints Steel masts Concrete underground founda on Acrylic panel cover UNICH OLYMPIC STADIUM /cables Interior cables//11. 7 mm mesh, 19 heavily galvanised 2. 3- and 3. 3mm steel wires A lay length of 10 x the la y diameter Main cables//? ve strands of 37 and 109 wires each Edge cables//vary in speci? a on, typical example ,lockedsurface wire rope of 81 millimetres diameter Twin cables with concentric joints assume square meshes forming rhomboids forming an clas c curves UNICH OLYMPIC STADIUM /joints Cables arranged in pairs 75Ãâ€"75 cm mesh,reduced number of joints Clamps+screw,one bolt per joint,easy construc on 75 cm mesh Saddle connec ons Swaged clamp connec on Erec on/The cable nets completely assembled on ground, li ed to ? nal posi ons. Prestressing/suspension cables were put in posi on, geometry and stresses cables and masts checked Connec on to anchor UNICH OLYMPIC STADIUM /mastsTension founda ons / anchor the main cables down to earth Inclined slot founda ons (tent pegs ),gravity anchor founda ons (anchoring from self weight),earth anchor founda ons (support the masts) Temporary steel balls provided under the rubber pads to allow rota on during assembly Cylindrical masts welded st eel tubes up to 80 metres long and with a 50mN (5000 ton) load capacity. Transparent roof covering/ 2. 9 x 2. 9-metre acrylic panels , 4mm thk Bolted to the intersec on nodes and angles of intersec on change every 6 degrees Temperature moulding, panels on neoprene pedestals, allowing them to ‘? at’, and sealing the joints with con nuous neoprene pro? le clamped to the panel edges Discon nuous joints allowing movement UNICH OLYMPIC STADIUM /cover UNICH OLYMPIC STADIUM /conclusions Form ? nding experiments/solu ons for large spans simultaneously gave birth to the science of compu ng . Final form depends on – shape of grid,spacing,pa ern -the geometry of the suppor ng structure – the pretension applied to the cable net and its suppor ng structure Advantages/E? cient way of using material Lightweight Large spans Quick construc on

Travis Megan Homework7 Essay

Travis Megan Homework7 Essay Travis Megan Homework7 Essay Travis, Megan CIS102A 11 February 2015 Homework 7 Survey 1. What kind of precautions do you take when connecting to a wireless network of any kind outside your home? 2. Are you ever asked for payment information when using these services? 3. Are you aware of the dangers of connecting to a wireless network? 4. Do you know the difference between an ad hoc and a secure wireless connection? 5. When connected to these wireless networks, do you typically leave it in an always on state? Similarly, do you have any particular connection set to automatically connect within a specified range? 6. When experiencing technical difficulties of any kind, how do you fix them? 7. How much time do you usually spend while on these wireless networks? 8. Does anyone else use your computer on a wireless connection? 9. Have you ever experienced a malware threat such as the receiving of a Trojan virus while on a wireless network? 10. Do you ever access personal sensitive data while on a wireless connection or network? For example a bank account. Individual 1: D Other than using my computers firewall and antivirus, the only other precaution I take is to make sure I don’t use my credit/debit card information on any website I visit. Occasionally, I am asked for payment. But when that happens I usually just ignore it. I am aware that connecting to a wireless network does carry a bit of risk such as identity theft as your personal information is out there once connected. I do not know that difference between an ad hoc or a secure wireless connection. Typically I do leave it always on, as I like having the ability to go right back to what I am doing without interference. And for all my connections that I connect to, most of them always connect within range. I usually go to a computer technician or help desk person whenever I run into any problems. Depending on the work I am doing I spend about 5 to 7 hours a day on wireless networks. I have a roommate that I sometimes let borrow my computer. I have never received a Trojan virus that I know of through a wireless network. I have not accessed to the point a bank account, but I do check my email which I have a paypal account linked to. Individual 2: A There are several precautions that I take to make sure that I don’t compromise myself while on the web. For instance, I do not use any public network to do anything of a personal nature like email or purchases. I also make sure that my internet is all up to date before I access a wireless network. I never been asked for payment on a wireless connection that I used. I am very aware of the dangers with wireless networks, for instance hackers which are constantly looking for loop holes in public wi-fi hotspots. Somewhat, as ad hocs are more like peer to peer networks while a secure wireless connection centrally based in one location and therefore secure. Typically, I will disconnect from a service after I no longer need an internet connection. And I do not have my wireless connection set to automatically connect, quite the opposite as when traveling for work or whatever I set my electronic devices to airplane mode so that they do not connect until I am ready for them to. I usually take the issue to a technical service personnel as I would not want to do anything further to compromise the computer. I usually spend about 4 hours a day on wireless networks, but it can be more depending on what I am doing. No, I do not let anyone else access my computing equipment while on public wireless connections. Usually not, but I have noticed the occasional pop-up which says my computer isn’t secure and I should buy their software to secure my computer. No, I do not access sensitive data while on public wi-fi of any kind. Individual 3: C I usually try to make sure that I am sufficiently protected by my computers security tools while on public wi-fi. Never have been asked for payment of any kind, I do though share my computer with my sister so from that point

About Plate Tectonics - Introduction and Overview

About Plate Tectonics - Introduction and Overview Geologists have an explanation- a scientific theory- of how the Earths surface behaves called plate tectonics. Tectonics means large-scale structure. So plate tectonics says that the large-scale structure of the Earths outer shell is a set of plates. (see the map) Tectonic Plates Tectonic plates dont quite match the continents and the oceans on the Earths surface. The North America plate, for instance, extends from the west coast of the U.S. and Canada into the middle of the Atlantic Ocean. And the Pacific plate includes a chunk of California as well as most of the Pacific Ocean (see the list of plates). This is because the continents and ocean basins are part of the Earths crust. But plates are made of relatively cold and hard rock, and that extends deeper than the crust into the upper mantle. The part of the Earth that makes up the plates is called the lithosphere. It averages about 100 kilometers in thickness, but that varies greatly from place to place. (see About the Lithosphere) The lithosphere is solid rock, as rigid and stiff as steel. Beneath it is a softer, hotter layer of solid rock called the asthenosphere (es-THEEN-osphere) that extends down to around 220 kilometers depth. Because its at red-hot temperatures the rock of the asthenosphere is weak (astheno- means weak in scientific Greek). It cannot resist slow stress and it bends in a plastic way, like a bar of Turkish taffy. In effect, the lithosphere floats on the asthenosphere even though both are solid rock. Plate Movements The plates are constantly changing position, moving slowly over the asthenosphere. Slowly means slower than fingernails grow, no more than a few centimeters a year. We can measure their movements directly by GPS and other long-distance measuring (geodetic) methods, and geologic evidence shows that they have moved the same way in the past. Over many millions of years, the continents have traveled everywhere on the globe. (see Measuring Plate Motion) Plates move with respect to each other in three ways: they move together (converge), they move apart (diverge) or they move past each other. Therefore plates are commonly said to have three types of edges or boundaries: convergent, divergent and transform. In convergence, when the leading edge of a plate meets another plate, one of them turns downward. That downward motion is called subduction. Subducted plates move down into and through the asthenosphere and gradually disappear. (see About Convergent Zones)Plates diverge at volcanic zones in the ocean basins, the mid-ocean ridges. These are long, huge cracks where lava rises from below and freezes into new lithosphere. The two sides of the crack are continually pulled apart, and thus the plates gain new material. The north Atlantic island of Iceland is the foremost example of a divergent zone above sea level. (see About Divergent Zones)Where plates move past each other is called a transform boundary. These are not as common as the other two boundaries. The San Andreas fault of California is a well-known example. (see About Transforms)The points where the edges of three plates meet are called triple junctions. They move across the Earths surface in response to the different motions of the three plates. (see Triple Junctions) The basic cartoon map of the plates uses only these three boundary types. However, many plate boundaries are not sharp lines but, rather, diffuse zones. They amount to about 15 percent of the worlds total and appear in more realistic plate maps. Diffuse boundaries in the United States include most of Alaska and the Basin and Range province in the western states. Most of China and all of Iran are diffuse boundary zones, too. What Plate Tectonics Explains Plate tectonics answers many basic geologic questions: On the three different types of boundary, plate movement creates distinctive kinds of earthquake faults. (see Fault Types in a Nutshell)Most large mountain ranges are associated with plate convergence, answering a long-standing mystery. (see The Mountain Problem)Fossil evidence suggests that continents were once connected that are far apart today; where once we explained this by the rise and fall of land bridges, today we know that plate movements are responsible.The worlds seafloor is geologically young because old oceanic crust disappears by subduction. (see About Subduction)Most of the worlds volcanoes are related to subduction. (see About Arc Volcanism) Plate tectonics also lets us ask and answer new kinds of questions: We can build maps of world geography in the geologic past- paleogeographic maps- and model ancient climates.We can study how mass extinctions are related to effects of plate tectonics such as volcanism. (see Extinction: On the Destiny of Species)We can examine how plate interactions have affected the geologic history of a specific region. Plate Tectonic Questions Geoscientists are studying several major questions about plate tectonics itself: What moves the plates?What creates volcanoes in hotspots like Hawaii that are outside subduction zones? (see A Hotspot Alternative)How rigid are the plates, and how precise are their boundaries?When did plate tectonics begin, and how?How is plate tectonics connected to the Earths mantle below? (see About the Mantle)What happens to subducted plates? (see The Death of Plates)What kind of cycle do plate materials go through? Plate tectonics is unique to Earth. But learning about it during the last 40 years has given scientists many theoretical tools to understand other planets, even those that circle other stars. For the rest of us, plate tectonics is a simple theory that helps make sense of the Earths face.

The areas of the hydrosphere, the biosphere and the lithosphere Essay

The areas of the hydrosphere, the biosphere and the lithosphere - Essay Example Energy gains, on the other hand, are highly influenced by human activities such as building of irrigation and dams. Water, in the form of snow and rain, falls on earth to be absorbed by bodies of water and plant fields (Bharatdwaj, 2009). Gabler, Petersen & Sack (2011) explained that when water reaches the subsurface, it goes first to the zone of aeration where air occupies most space. Water then consumes the space in the zone of saturation which is topped by water table (Gabler et al., 2011). Groundwater wells are designed to alter nature’s way of keeping water beneath the surface (Bharatdwaj, 2009). Cones of depression in the water table evolved from constant extraction of water from wells. When several cones of depression meet, other nearby shallow wells runs out of water (Gabler et al., 2011). Another indispensable process that sustains life is the food web. It is a series of food chains interlinked with one another. The food chains’ prequel is the primary producers supplying the essential energy for food (Bharatdwaj, 2009). Food chain is facilitated by primary consumers that feed on plants, the secondary consumers that feed on the primary consumers and then there are the decomposers that feed on what is left in each process of the cycle (Bharatdwaj, 2009). A clear cut example of a food chain is when grass was feed on by a cow; consequently the cow is eaten by man. In the study of these organisms, a biologist focuses on the processes that propels life itself, whereas, the focus of a geographer is to identify ways to preserve and maintain the Earth’s surface and resources. The diversified community of plants and animals that cover a specific area and own a particular climate are termed as biomes (Kaufman & Marsh, 2012). Biomes are like zoogeographic regions w hich aim to classify the distribution of Earth. But unlike biomes, zoogeographic regions

Read an article about a remedial action that Sony's management team Essay

Read an article about a remedial action that Sony's management team has taken following the PlayStation data breach and write - Essay Example The CIOs in many companies have to circumvent multiple layers of management to pass on information to the CEOs. Actually the companies can well use their CIOs for generating new product ideas and for grading the customer information, so as to decide which information needs to be deleted or saved for long term use. It was only in retrospect that Sony decided to create the post of Chief Information Security Officer. The truth is that many companies dependent on information for business, like the finance industry do unexceptionally always had the post of a CISO. This laxity on the part of Sony cost the company millions in terms of business and information. However, Sony is still continuing with its obsolete organizational framework, thereby depriving the CIO a ready and easy access to the CEO. In the contemporary economies information is not only the actual product, but it is a product that can be accessed, retrieved and transferred within a matter of seconds.

Business Economics 1 Essay Example | Topics and Well Written Essays - 1250 words

Business Economics 1 - Essay Example Today I wasted minutes and gas looking a free space and when I saw it somebody else also wanted it. Harry wanted it but I was an inch ahead of him, so I had the right of way. If he wanted it very badly he could have paid me. Nothing is free in this world; as the saying goes, there is no such thing as a free lunch. In economics we deal with the problem of scarcity, and all of us try to beat this problem so that we can get what we want. An economist (Arnold 5) says that a rationing device is needed for society to enable its members to get what they want. A common rationing device is money (dollars), and you are out there in front if you have money. Thats why we study to earn a degree (to earn more money later), and thats why some work instead of studying for a degree (to earn money now). Is parking free at the mall? It is free for those who come early or for those who are lucky that somebody has just come out to vacate that space. It is not free for those who dont get it. While opportunity cost is a concept used when we make choices, here the situation is forced on one, and yes, there is a cost, because you could have spent the time (and the gas) elsewhere where you could gain some utility. I said that I got slightly ahead of Harry, so I had the right to the parking space. Suppose we got there at exactly the same time? We could have settled it with a display of intimidation: If I were bigger and more muscular, if my car was a Mercedes-Benz and Harrys was a Kia, or if he could see that I had a gun; or in a spirit of fairness, we could have tossed a coin, or done something similar to break a tie, and I would have said thats what life is like. Theres a lot of chanciness in the world in which we live. If we arrived at that point at the same time and I needed the park first because I would lose an important opportunity by missing an appointment, I would not wait for the tossing of a coin. I would pay Harry an

New competition everywhere Essay Example for Free

New competition everywhere Essay 1) Discuss globalization. Identify define any four major risks that you may perceive during globalization. Identify the challenges that MNC managers face in the 21st century. (1+2+2) 2) Draw the Open System Model for int’l management briefly discuss the variables for the same. (5) 3) Discuss political risk. Define 7 typical political risk events around the world. Discuss how to asses manage political risks. (1+2+2) 4) Distinguish between e-business e-commerce. Discuss technological environment. Discuss the factors affecting the management in the int’l arena. (1+1+3) 1) Discuss CSV. Define human rights MNC responsibilities. Identify discuss some code of conducts for CSR. List define some benefits of CSR in int’l arena. (1+1+1+2) 2) Draw the Moral Philosophy of Cross-cultural Societal Ethics flowchart. Discuss the Relation between ethics technology. Discuss the characteristics of different types of questionable payments. (1+2+2) 3) Discuss how to manage Subsidiary-Host country interdependence. (5) Ch 03_Role of Culture 1) Define culture. Draw briefly discuss the diagram for environmental variables that are affecting management functions.(1+4) 2) Discuss societal organizational cultures. Identify discuss the Affects of culture on management. (1+4) 3) Identify discuss the variables that form the subsystems in a society. (5) Ch 04_Communicating across Cultures 1) Draw the communication process diagram discuss the noise for the same. Define why trust-based relationship is necessary for the success of marketing communication. (2+3) 2) Identify discuss some cultural variables that influence the perceptions of other nations.

Narwhals :: science

Narwhals Introduction Narwhals, the unicorns of the sea, are very mysterious creatures that are not widely known. They are whales with many fascinating features and historical value. This research paper is answering the question, â€Å"What are Narwhals?†. General Description Monodon Monoceros, Latin for â€Å"one tooth, one horn†#; or Narhval, Norwegian for â€Å"corpse whale† , because of it mottled coloration suggests a bloated corpse#.Narwhals are in the white whale family, along with the beluga, but are actually covered with spots of black, white, gray-green, and cream. Newborns are dappled gray-brown, white spots come with age#. At birth the calves are about 5 feet long and 180 pounds. Male Narwhals can reach 16 feet long, not including the horn which is 8 to 9 feet long, and weigh around 3000 pounds. Females are around 13 ft. long, do not have tusks, and weight around 2000 pounds. Adult males and females are usually dark in the area of the head, especially top of the head and upper and lower jaws#. Unlike most other whales, Narwhals have no dorsal fin, instead they have a low bumpy ridge that begins at about the midpoint of the back and continues to the fluke#. Tusks The tusks, giving Narwhals the name â€Å" Sea Unicorn†, is actually a tooth that can reach up to nine feet long and can weigh up to 20 pounds. Males and females are born with two teeth pointing forward in the upper jaw#. The left tooth of the male grows long and spirals counter clockwise toward the tip. On rare occasions there have been Narwhals with twin tusks. Research on Narwhals supports the idea that the tusk is both a weapon and a symbol of dominance in ritual displays#. Some other ideas about what the tusk is used for include the following: ice breaker or and instrument to poke breathing holes in ice#; rake to stir up the sea bottom for food#; skewer to impale prey species#. One hundred out of three hundred and four males tusks are broken, this might be a result of fighting#. Narwhal tusk can heal itself. Newman, a whale expert, suggests,â€Å"If the tusk breaks, it is possible that infection is avoided because of dentine deposits which fill the broken end. This repar ative function could explain descriptions by old whalers of Narwhals with broken tusks exhibiting a ‘plug’ in the broken end†# .Tusks sold for $1.25 a pound in 1962, in 1974 it went up to $25 a pound, and in 1976 it was $35#.

New Venture Creation

Introduction of a New Venture Creation Our aim- to engage with SimVenture; a business simulation that allowed us to build and sell computers through our virtual company named ‘Genesis’. The formation and running of our virtual company integrated us with new venture creation and about being an entrepreneur. It reinforced concepts previously presented in our course lectures and engaged us in a competitive and volatile business environment. SimVenture ran for three virtual years with five members on its team- each with a different role in the company. [pic]Home Screen for Genesis on SimVenture This report accounts for the working and performance of Genesis in financial and operational terms with the key decisions taken in running the organisation, and my involvement in the operation of the business. We needed to fully utilize the features that arose with new ventures, by making sound decisions. These features included innovation, fast growth, vision, employment creation and money making power, along with the ability to take greater risks for higher returns. (Stages in Planning for a New Business Venture)The Operation of Genesis After conducting market research, we decided our target market to be the ‘Corporations’ industry due to its characteristics of high order and market size. Selling points were decided after noting the requirements of Corporations, demonstrating that we used consumer driven marketing strategy where we researched the needs of the consumer before making our product. Competitor research was also carried out to see what products were offered at what prices so that we could decide the mix of attributes and price of our product.In an article ‘How Competitive Forces Shape Strategy' in Harvard Business Review (2008), Michael Porter discussed the factors that lead to changes in strategy due to competition. As per the needs of Corporations, our product design had vast features, good performance and style, and average qua lity. We purchased components for Genesis throughout the three years from a small wholesaler, Sourceline, who offered the best discounts relative to credit terms. From commencement, we decided to outsource all production since this would give us more time to invest somewhere else in the business.This however, can affect the business negatively because of problems of relying on the producer in terms of delays. Even so, this saved us time, space and equipment. (Harvard Business Review, 2008) Genesis Product Mix Customer feedback research was carried out every quarter of the financial year till the end of the period, keeping us well informed of customer feedback on our product. Customer Feedback for Genesis [pic] Our goal for Genesis was to be a well known and highly publicized brand within these three years of operation.As per our marketing strategy, rigorous advertising was carried out with the local newspaper. TV and radio adverts were included along with trade magazines. A network was joined where entrepreneurs would meet and increase their business circles and potential customer base. Leads were generated starting from 1000 going up to 9999. A premium website was also created for e-commerce and to provide online customer support. Lastly, we held annual exhibitions for three years at ‘Meet the Corporate Buyer’ to promote our product to the corporate sector.Competitive pricing was adopted, making the product relatively cheaper for the superior attributes Genesis offered as compared to the competitors. Sales channels were kept at various hours in personal selling (entrepreneurial marketing) and a contract with a distributor to sell our product from the second month of the operation of Genesis was concluded. In the third year, a major accomplishment of the business was the addition of another distributor which sufficiently expanded sales. (Establishing Competitive Prices)The ‘Organisation’ I started my role of the ‘Organisationâ⠂¬â„¢ by the completing all legal requirements within the first month of the running of Genesis. This would give us an upper hand in the future, where legal requirements may need to be met. For example, if we urgently required another employee to increase the workforce, time would not be wasted, as our Employee Contract would already be prepared. Also, setting up a Limited Company would portray Genesis as a more professional and successful company, making it better for its image.Furthermore, Health and Safety Contracts and Distributor Contracts were created in order to avoid any problems later when employees needed to be hired or when we contracted with a distributor. [pic] The second step was of recruitment and selection. With the feedback of the team, we gradually increased the number of employees working for Genesis, ensuring that all of them were proficient in a variety of skills. Joseph Schumpeter states, â€Å"Individuals with key experiences and expertise are key elements in the new venture creation†- Schumpeterian ?Unternehmergeist' (Fiery souls). Therefore, all the employees, including the entrepreneur, received significant amounts of training so that they could work to the best of their potential. As numbers of employees grew, we shifted from external sources of training to on the job training. This decreased our costs since more employees could avail the training opportunity at the same cost. It was crucial to ensure that stress levels for the employees and entrepreneur was controlled, because if neglected, this would decrease efficiency and lead to obscuring time management.The entrepreneur was heavily trained in sales and marketing, fields he was not experienced in, since being an only employee at the start, it was up to him to suffice sales. Another key decision taken was that the entrepreneur was made to work full time and quit his previous job (as long as his income was not less than that at his previous job as this could be a dissatisfa ctory factor), so that he could concentrate more on Genesis and make it his primary source of income. (Wikipedia, Joseph Schumpeter) Workforce of Genesis [pic] The third limb of organisation was resources.Before incurring any shortage of storage space, Genesis was relocated onto bigger and more favourable premises with 1000 square feet of space, gaining a better image within the first year coupled with enhancement of our customer pool. We continued to purchase tools, office equipment, furniture, and transport so that the employee to resource ratio was not distorted to lower productivity. Finally, maintenance, cleaning and IT support were also contracted out, creating a sound structural base for Genesis and saving time on trivial matters. pic] Relocated Premises of Genesis Financial Aspect of Genesis This section will critically evaluate the financial performance of Genesis and will be an explanation of the available financial data on the business. [pic] First and foremost, we needed our monetary sources mapped out to overcome the financing gap many small firms face. The ? 10000 of savings of the entrepreneur was taken as the start-up capital to finance our new venture. We also acquired two grants of ? 500 each from the government for training and promotion of new ventures.Being a new business, we could avail the option of taking a loan from friends and family or from a bank, but opted not to do so as this would only raise our future costs in terms of interest payments. Lastly, selling equity to private investors was ruled out as we did not want to dilute the ownership of the business. We hired a bookkeeper in the first month of the business so that we could be updated with the accounts and forecasting of Profit and Loss, Cashflow, Balance Sheet, Ratios, Budgets and Targets. This is crucial for any business because it shows if the company is financially viable.Moreover, we used ratios to analyze company figures. In the above figure, we see that the rate of capi tal employed is 34%, showing that the company is profitable. The current ratio is supposed to be around 1. 5 to be good in terms of liquidity. The current ratio of Genesis is at 10. 4, demonstrating that there is less risk for customers and stakeholders to lose their money. Since we took no loans, our gearing ratio is zero. The asset turnover ratio shows us that the company’s assets are being used efficiently to generate sales (greater than 1 shows that the company is operating efficiently).As discussed earlier, we purchased components from Sourceline. Sourceline offered a 30 days payment term and provided 10% discount for purchases done for over 2000 components. This was favourable for us since by the end of three years, 18500 components were ordered, availing the 10% discount. The credit terms gave us time to pay our debts and that money could be utilized somewhere else in the business. From the profit forecast, and the last operational month’s costs, we get the brea keven point of 83 units. This is considerably lower than the actual sales of 295 units and shows the success of the company by its large margin of safety.Throughout the three years, we saw a steady increase in the bank balance from ? 207,000 at the end of the first year to ? 1,044,500 by the end of the third year. This would show any viewer the success and growth of the company from its initial start up with ? 10,000. In the first two months of the third financial year, another key decision was that we decided to give a promotional 10% discount for two months on sales, resulting in increased sales as we were incurring all advertisement costs together at the beginning of the year. (Pricing Strategy)Bank Balance Increase in the 3rd Year of Operation | |Operational Year | | |1st |2nd |3rd | |Bank Balance |? 20,6951 |? 718,807 |? 1,044,510 | |Profit |? 44,837 |? 25,805 |? 8,310 | |Debtors |? 170,600 |? 96,080 |? 186,180 | Conclusion Even though we had a faced a major problem after the first mentoring session, we succeeded. Our problem- we had lost the venture on the computer! We had to play it all over again and just hope that it kept going as smooth as it did in the previous game. And it did. That being said, there were still decisions that we could have taken differently to provide a different outcome for Genesis.Perhaps we could have decided differently with respect to costing strategies, for example by dividing the costs of the business (advertising etc) evenly throughout the year instead of incurring them together at the start of each year. Also since there were a lot of leads generated and not enough sales in comparison, advertising could have been decreased, allowing more resources to be available for the business. Furthermore, we could have not implemented just-in-time (JIT) stock and kept stocks so that the first two months could have been utilized for production even though there were no sales.Another decision taken differently could have been that we c ould have started doing partial in-house production after the first year since significant idle time emerged. The product of Genesis could also have been altered to a different mix of attributes to show an innovating product which has reached its maturity period and now wants to sustain its growth. When we decided a 10% decrease in price for two months, our product was ‘better than it needed to be’, showing that we were bordering the line of giving the customer too much for its price. Lastly, we neglected to conduct a SWOT and PEST analysis.These could have provided us with a major competitive advantage if we were in the real world and in fact, would have been a necessity. Although spoken about in general, it was not officially conducted which I could say, was a mistake. PEST Analysis SWOT Analysis [pic] Every member of our group felt that our business was running like a well-oiled machine. The team worked well together and gave a professional and productive environment , as demonstrated by the outcome of Genesis. It was established that together we were going to gain much more than we could alone and that unity is what would get us ahead- be it a game or real life.For this very reason, I can call myself a team player. References 1) All business, â€Å"Establishing Competitive Prices†, Retrieved on 26th April 2010 from 2) New Venture Creation, Webct, â€Å"SWOT Analysis† and â€Å"Pest Analysis† Illustrations Porter, Michael E, Harvard Business Review (2008), â€Å"The Five Competitive Forces That Shape Strategy†, Retrieved on 25th April 2010 from â€Å"Pricing Strategy†, Retrieved on 26th April 2010 from 3) â€Å"Stages in Planning for a New Business Venture†, Retrieved on 25th April 2010 from Wikipedia, â€Å"Joseph Schumpeter†, Retrieved on 27th April 2010 from New Venture Creation Introduction of a New Venture Creation Our aim- to engage with SimVenture; a business simulation that allowed us to build and sell computers through our virtual company named ‘Genesis’. The formation and running of our virtual company integrated us with new venture creation and about being an entrepreneur. It reinforced concepts previously presented in our course lectures and engaged us in a competitive and volatile business environment. SimVenture ran for three virtual years with five members on its team- each with a different role in the company. [pic]Home Screen for Genesis on SimVenture This report accounts for the working and performance of Genesis in financial and operational terms with the key decisions taken in running the organisation, and my involvement in the operation of the business. We needed to fully utilize the features that arose with new ventures, by making sound decisions. These features included innovation, fast growth, vision, employment creation and money making power, along with the ability to take greater risks for higher returns. (Stages in Planning for a New Business Venture)The Operation of Genesis After conducting market research, we decided our target market to be the ‘Corporations’ industry due to its characteristics of high order and market size. Selling points were decided after noting the requirements of Corporations, demonstrating that we used consumer driven marketing strategy where we researched the needs of the consumer before making our product. Competitor research was also carried out to see what products were offered at what prices so that we could decide the mix of attributes and price of our product.In an article ‘How Competitive Forces Shape Strategy' in Harvard Business Review (2008), Michael Porter discussed the factors that lead to changes in strategy due to competition. As per the needs of Corporations, our product design had vast features, good performance and style, and average qua lity. We purchased components for Genesis throughout the three years from a small wholesaler, Sourceline, who offered the best discounts relative to credit terms. From commencement, we decided to outsource all production since this would give us more time to invest somewhere else in the business.This however, can affect the business negatively because of problems of relying on the producer in terms of delays. Even so, this saved us time, space and equipment. (Harvard Business Review, 2008) Genesis Product Mix Customer feedback research was carried out every quarter of the financial year till the end of the period, keeping us well informed of customer feedback on our product. Customer Feedback for Genesis [pic] Our goal for Genesis was to be a well known and highly publicized brand within these three years of operation.As per our marketing strategy, rigorous advertising was carried out with the local newspaper. TV and radio adverts were included along with trade magazines. A network was joined where entrepreneurs would meet and increase their business circles and potential customer base. Leads were generated starting from 1000 going up to 9999. A premium website was also created for e-commerce and to provide online customer support. Lastly, we held annual exhibitions for three years at ‘Meet the Corporate Buyer’ to promote our product to the corporate sector.Competitive pricing was adopted, making the product relatively cheaper for the superior attributes Genesis offered as compared to the competitors. Sales channels were kept at various hours in personal selling (entrepreneurial marketing) and a contract with a distributor to sell our product from the second month of the operation of Genesis was concluded. In the third year, a major accomplishment of the business was the addition of another distributor which sufficiently expanded sales. (Establishing Competitive Prices)The ‘Organisation’ I started my role of the ‘Organisationâ⠂¬â„¢ by the completing all legal requirements within the first month of the running of Genesis. This would give us an upper hand in the future, where legal requirements may need to be met. For example, if we urgently required another employee to increase the workforce, time would not be wasted, as our Employee Contract would already be prepared. Also, setting up a Limited Company would portray Genesis as a more professional and successful company, making it better for its image.Furthermore, Health and Safety Contracts and Distributor Contracts were created in order to avoid any problems later when employees needed to be hired or when we contracted with a distributor. [pic] The second step was of recruitment and selection. With the feedback of the team, we gradually increased the number of employees working for Genesis, ensuring that all of them were proficient in a variety of skills. Joseph Schumpeter states, â€Å"Individuals with key experiences and expertise are key elements in the new venture creation†- Schumpeterian ?Unternehmergeist' (Fiery souls). Therefore, all the employees, including the entrepreneur, received significant amounts of training so that they could work to the best of their potential. As numbers of employees grew, we shifted from external sources of training to on the job training. This decreased our costs since more employees could avail the training opportunity at the same cost. It was crucial to ensure that stress levels for the employees and entrepreneur was controlled, because if neglected, this would decrease efficiency and lead to obscuring time management.The entrepreneur was heavily trained in sales and marketing, fields he was not experienced in, since being an only employee at the start, it was up to him to suffice sales. Another key decision taken was that the entrepreneur was made to work full time and quit his previous job (as long as his income was not less than that at his previous job as this could be a dissatisfa ctory factor), so that he could concentrate more on Genesis and make it his primary source of income. (Wikipedia, Joseph Schumpeter) Workforce of Genesis [pic] The third limb of organisation was resources.Before incurring any shortage of storage space, Genesis was relocated onto bigger and more favourable premises with 1000 square feet of space, gaining a better image within the first year coupled with enhancement of our customer pool. We continued to purchase tools, office equipment, furniture, and transport so that the employee to resource ratio was not distorted to lower productivity. Finally, maintenance, cleaning and IT support were also contracted out, creating a sound structural base for Genesis and saving time on trivial matters. pic] Relocated Premises of Genesis Financial Aspect of Genesis This section will critically evaluate the financial performance of Genesis and will be an explanation of the available financial data on the business. [pic] First and foremost, we needed our monetary sources mapped out to overcome the financing gap many small firms face. The ? 10000 of savings of the entrepreneur was taken as the start-up capital to finance our new venture. We also acquired two grants of ? 500 each from the government for training and promotion of new ventures.Being a new business, we could avail the option of taking a loan from friends and family or from a bank, but opted not to do so as this would only raise our future costs in terms of interest payments. Lastly, selling equity to private investors was ruled out as we did not want to dilute the ownership of the business. We hired a bookkeeper in the first month of the business so that we could be updated with the accounts and forecasting of Profit and Loss, Cashflow, Balance Sheet, Ratios, Budgets and Targets. This is crucial for any business because it shows if the company is financially viable.Moreover, we used ratios to analyze company figures. In the above figure, we see that the rate of capi tal employed is 34%, showing that the company is profitable. The current ratio is supposed to be around 1. 5 to be good in terms of liquidity. The current ratio of Genesis is at 10. 4, demonstrating that there is less risk for customers and stakeholders to lose their money. Since we took no loans, our gearing ratio is zero. The asset turnover ratio shows us that the company’s assets are being used efficiently to generate sales (greater than 1 shows that the company is operating efficiently).As discussed earlier, we purchased components from Sourceline. Sourceline offered a 30 days payment term and provided 10% discount for purchases done for over 2000 components. This was favourable for us since by the end of three years, 18500 components were ordered, availing the 10% discount. The credit terms gave us time to pay our debts and that money could be utilized somewhere else in the business. From the profit forecast, and the last operational month’s costs, we get the brea keven point of 83 units. This is considerably lower than the actual sales of 295 units and shows the success of the company by its large margin of safety.Throughout the three years, we saw a steady increase in the bank balance from ? 207,000 at the end of the first year to ? 1,044,500 by the end of the third year. This would show any viewer the success and growth of the company from its initial start up with ? 10,000. In the first two months of the third financial year, another key decision was that we decided to give a promotional 10% discount for two months on sales, resulting in increased sales as we were incurring all advertisement costs together at the beginning of the year. (Pricing Strategy)Bank Balance Increase in the 3rd Year of Operation | |Operational Year | | |1st |2nd |3rd | |Bank Balance |? 20,6951 |? 718,807 |? 1,044,510 | |Profit |? 44,837 |? 25,805 |? 8,310 | |Debtors |? 170,600 |? 96,080 |? 186,180 | Conclusion Even though we had a faced a major problem after the first mentoring session, we succeeded. Our problem- we had lost the venture on the computer! We had to play it all over again and just hope that it kept going as smooth as it did in the previous game. And it did. That being said, there were still decisions that we could have taken differently to provide a different outcome for Genesis.Perhaps we could have decided differently with respect to costing strategies, for example by dividing the costs of the business (advertising etc) evenly throughout the year instead of incurring them together at the start of each year. Also since there were a lot of leads generated and not enough sales in comparison, advertising could have been decreased, allowing more resources to be available for the business. Furthermore, we could have not implemented just-in-time (JIT) stock and kept stocks so that the first two months could have been utilized for production even though there were no sales.Another decision taken differently could have been that we c ould have started doing partial in-house production after the first year since significant idle time emerged. The product of Genesis could also have been altered to a different mix of attributes to show an innovating product which has reached its maturity period and now wants to sustain its growth. When we decided a 10% decrease in price for two months, our product was ‘better than it needed to be’, showing that we were bordering the line of giving the customer too much for its price. Lastly, we neglected to conduct a SWOT and PEST analysis.These could have provided us with a major competitive advantage if we were in the real world and in fact, would have been a necessity. Although spoken about in general, it was not officially conducted which I could say, was a mistake. PEST Analysis SWOT Analysis [pic] Every member of our group felt that our business was running like a well-oiled machine. The team worked well together and gave a professional and productive environment , as demonstrated by the outcome of Genesis. It was established that together we were going to gain much more than we could alone and that unity is what would get us ahead- be it a game or real life.For this very reason, I can call myself a team player. References 1) All business, â€Å"Establishing Competitive Prices†, Retrieved on 26th April 2010 from 2) New Venture Creation, Webct, â€Å"SWOT Analysis† and â€Å"Pest Analysis† Illustrations Porter, Michael E, Harvard Business Review (2008), â€Å"The Five Competitive Forces That Shape Strategy†, Retrieved on 25th April 2010 from â€Å"Pricing Strategy†, Retrieved on 26th April 2010 from 3) â€Å"Stages in Planning for a New Business Venture†, Retrieved on 25th April 2010 from Wikipedia, â€Å"Joseph Schumpeter†, Retrieved on 27th April 2010 from